Good design starts with a good brief. From briefing for an ad campaign to a photoshoot, I confidently communicate a brand’s vision with all partners involved in a given project.
I oversaw this project for 3 DTC wine brands from concept to execution. I created the initial internal brief, drafted a mood board, made a product shot list, took the product photos, designed the catalog, and ultimately sent the files to the printer. These catalogs were used in the tasting room and sent to Wine Club Members with their shipments.
The main goal for this project completed during ELVTR’s Art Direction course was to craft a tagline for Casper Mattress geared toward young professionals. This tagline was ultimately used in a sketch of a 30-second tv spot where we juxtaposed athletes excelling in their sport with professionals advancing at work, all linking back to their good night’s sleep on a Casper mattress.
This spec Out-Of-Home ad created in ELVTR’s Art Direction course stemmed from the same brief asking to appeal to a young professional audience.
When tasked with creating a set of Out-Of-Home ads for Tide in the Art Direction course I took, I came up with these 3 concepts which illustrate that when you have a stain on your clothes, that’s all people see! With Tide, you can wear the clothes, not the stain.
Another Out-Of-Home ad project from ELVTR’s Art Direction course, the brief for Duolingo asked I create an ad illuminating how Duolingo offers bite-sized language lessons that can be done in just 5 minutes a day.